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How to attract investors for deep tech and life science start-ups

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Exploring early-stage funding challenges

In recent years, the UK has become a hub for Deep Tech and Life Science start-ups, especially in Oxford and Cambridge. Many businesses have spun out from these prestigious universities. Individual investors and venture firms are backing a range of technologies, creating an environment where enterprise and innovation collide to produce ground-breaking work across various sectors. 

Zoe Reich (Partner, Octopus Ventures) and Claire Brown (Partner, Oxford Science Enterprises) have an acute understanding of STEM1 investing and its specialist nature. From navigating challenges in Deep Tech and Life Sciences, they describe an exciting time for advancements in their respective fields – outlining the equally stimulating investment opportunities that are fast emerging. 

For scale-ups operating in these spheres, attracting investment is key to building a successful business. While at the J.P. Morgan Oxford entrepreneurs forum Zoe and Claire shared their knowledge and insight on how to attract investors, which include:
 

Shape a compelling narrative

Create market proof points

Have a long-term business plan

Balance risk and ambition

Find the right fit


Watch the video to hear from Zoe Reichs and Claire Brown, or read on for more information on how to attract investors.

Creating the narrative tying investor need to product development

Shape a compelling narrative

In order to become economically viable, businesses must translate intricate science into clear, cogent narratives that investors can believe in.

“My feeling is that good science will always get investment,” Claire says. “But you also need to shape it, and make it look much more attractive.”

This is difficult for founders to achieve alone, especially in the early stages of development. When innovations remain unsubstantiated, it’s vital that businesses foreground a sense of credibility. This could mean finding a chair with established industry connections, or building a board that imbues the science with a level of credence. By populating a company’s structure with capable, experienced individuals, complicated concepts can be more effectively communicated to potential investors.

Create market proof points

Despite a challenging investment climate, capital is still being allocated to Deep Tech and Life Science scale-ups. Though gaining a foothold has become markedly harder, businesses stand to benefit from pinpointing their unique selling points and a solid understanding of what consumers require. By identifying the necessary market proof points, companies can focus on product development aligned with immediate market needs.

"Don't just think, 'What do I need to do to go from lab to field?’ Build something that has your true customer need as your north star,” Zoe notes. “Ask yourself who your first customer is and how you might build something exactly in line with their requirements.

“The more market proof points that you have, the greater comfort you can give on the commercial risk side. And that is much more likely to enable greater capital to go into your business,” she adds.

Good science and an attractive long-term narrative are key to investor confidence in Deep Tech and Life Sciences.

Have a long-term business plan

Once these market proof points have been identified, scale-ups can (and must) plot their journey over the longer term. This is particularly true when it comes to financing.

“It’s important to ensure you secure enough funding at the beginning, with supportive investors that are going to continue to contribute to your business all the way through,” Claire says.

A long-term business plan can serve to dispel investor scepticism – reassuring backers of a company’s preparedness and adaptability.

“If you create a good vision, you can plot the points of success along the way, providing a greater comfort level for investors,” Claire continues.

Balance risk and ambition

Because Life Science developments prove costly, many scale-ups require significant capital to stay afloat. Investors also face considerable risk in the early stages of expansion, as such advancements are often liable to fail. When demonstrating ambition, businesses must tread a delicate line, while also demonstrating a realistic understanding of the challenges they face.

“We want big vision,” Claire says. “Sometimes I think we can be apologetic in asking for the money that we really need, especially in Life Sciences. We know what we need to execute on, but it’s quite a risky area.

“We have to balance that risk by seeing where the opportunity might be. I think if you get that balance wrong and point out too many of the negatives without the big vision picture, it can go against you.”

Find the right fit

Finally, identifying a compatible market strategy is essential for science scale-ups. Early-stage teams are often led by academic founders who lack commercialisation experience, so business arrangements can often prove taxing.

“Gaining as much support as possible during the customer discovery process is really one of the key challenges,” says Zoe. “It’s important to try and avoid the typical series A pivot.”

This is especially true in Deep Tech, where businesses often create platform technologies that can be used as a base for other technologies in various fields. A solution created by a Biotechnology business, for example, could also aid drug discovery and development.

“How are you refining a product for a ready market that you can get appropriate feedback for?” Zoe adds. “How does that compare to your secondary or third market – that might ultimately be larger – but doesn’t quite fit the technological readiness or form factor that you have today?”
 

Shaping the future – strategies for successful innovation investment
 

While gaining investment in this area can be difficult, Claire and Zoe see incredible opportunities in both Life Sciences and Deep Tech.

Zoe expressed excitement about Deep Tech innovations emerging from the university ecosystem. With a substantial increase in available capital, she anticipates Octopus Ventures will be supporting companies across critical growth funding stages.

Claire is thrilled about forging technological innovations and interdisciplinary collaborations in Life Sciences. She sees the intersection of machine learning and traditional Biotechnology as the principal driving force behind unprecedented new discoveries.

As considerable opportunities materialise, Deep Tech and Life Science businesses will be able to establish their value – crafting compelling narratives that facilitate the investment required for growth.

For more on the J.P. Morgan Oxford Entrepreneurs Forum and how we can help you, reach out to the J.P. Morgan team.

1 STEM: science, technology, engineering, mathematics 
Hear from two visionary women in STEM, Zoe Reich and Claire Brown at Oxford Entrepreneurs Forum on how to attract investors for scale-ups.

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